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Nirali Shah, one of the founding members of Buzzfeed India, found herself leading the publication in her 20s. Photo courtesy: Nirali Shah

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Nirali Shah on Creating Viral Content and the Lessons She Learned From Leadership Roles

The content creator talks about finally learning to value her worth.

What is it like leading a publication that nearly every millennial internet user in India turned to for the latest in pop culture?

Nirali Shah found herself leading Buzzfeed India in her 20s before joining TikTok. From being content strategy manager at TikTok India to starting a small business, the steep learning curve in her career also brought with it a host of challenges that she’s learned to tackle at a young age.

In our latest series ‘In Hindsight,’ Nirali talks about creating viral content, the lessons she’s learned in leadership roles, fighting imposter syndrome and starting her own business.

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Nirali Shah on Creating Viral Content and the Lessons She Learned From Leadership Roles